There is no more important digital presence than a well-built and maintained website. We design and build a website centered around your brand, vision, and goals to ensure the best user experience. But how do we do it?
We accomplish that by taking into consideration your business’s target audience, competition, behavioral targeting, lead generation strategies, and integrating your website with your brand’s other customer-producing channels such as social media, e-commerce platforms, or other applications for a more dynamic and user-friendly experience. We then test your site for functionality, reliability, and performance.
In the digital age, first impressions are everything. Studies show that it takes 50 milliseconds (that’s 0.05 seconds) for your customers to form an opinion about your business and your brand. 75 percent of your website value and relevance comes from a well-implemented website design.
A positive first impression and relevant, fast, easy-to-use website structure create the digital landscape that will keep them there to explore your business’s products and services. At Lifecycle Marketing, we build conversion-centric websites that provide a flawless user experience. Our website creation and development team will create an online experience that attracts attention, generates leads, drives conversions, and maintains brand loyalty.
With millions of websites on the internet, it’s critical that your company stands out with a website that represents who your brand is at its core and, even more crucial, lets it be found so your business can thrive and grow. We understand each strand of your brand’s DNA, taking a deep dive into who your brand is, who your customers are, what your brand represents, and what your brand’s goals are.
Unfortunately, the wow factor of your website design needs to be dovetailed with how well it generates conversions. The most beautiful site on earth is meaningless if no one can find it. Here at Lifecycle, we build a site that both visually and analytically attracts your customers, retains their interest, and improves their experience.
In the digital world, it is all about user experience. In fact, one of the key drivers of your page rankings in the eyes of Google is user interaction. Your brand needs an engaging site that is highly responsive. Your customers have no patience for a website that is confusing and slow. We take a comprehensive approach to your brand’s site, so it is not only visually appealing but offers easy navigation and speaks the language of the search engine. The result: your brand’s site will perform seamlessly for both the user and the search engine.
As a business owner, it is critical that your brand’s website is responsive, relevant, visually appealing, and search engine friendly. We achieve this by implementing masterful design, tried-and-true SEO techniques, and continuous maintenance. An investment in your website is one of the most important business investments you can make in today’s digital landscape.
The search engines want to see that you are a relevant expert in your field. How do they confirm that?
SEO (Search Engine Optimization) takes your business’s website content and develops it into a lead-generating machine using “organic” approaches. Well-implemented SEO strategies will be a factor in whether your customer finds you—or your competition. That is how integral it is. At Lifecycle Marketing, your brand’s digital marketing is in expert hands.
SEO improves not only the quantity of your users but also the quality. Without getting too in-depth, search engines crawl the web looking for sites that fit their set of algorithms and rank them on their pages. The optimization part is what makes your business’s site stand out and rank higher on those pages. Positioning your business’s site is the key to whether your customers find your brand or get lost in a sea of your competition. With solid SEO, a simple search is your business’s customer-generator leading them to your business’s strategically optimized site. Good organic SEO builds on itself and can generate conversions well into the future.
Lifecycle Marketing has a team of experts who understand the ever-changing landscape of search engine optimization and know how to keep your brand current and relevant at each turn.
Assessing where your brand is vs. where you want your brand to be is the first step of our strategy. We complete an entire site audit and take care of the technical stuff that may be holding your site back. We check your brand content and make sure it is uniquely derived and keyword relevant. We look at key technical elements of your site’s SEO, understanding where we need to focus optimization. Is your site’s speed sluggish? Is your site’s design unresponsive? Does your brand content fall short?
Next, we conduct a full market analysis. We take time to understand your market and your competition, doing competitive research analysis to understand your customer, the way they are searching, and how to position your business for success.
Then we hit the road running, implementing strategies based on our understanding of your site, market, brand, and goals. We focus on industry-recognized SEO tactics taking specific approaches to:
What good is driving customers to your site if they do not convert? Conversion rate optimization ensures that your website visitors are not just passive but become active and loyal customers.
With solid conversion rate optimization, you will see the percentage of customers who visit your business’s website and then take the desired call-to-action increase. With the appropriate tracking and testing initiatives in place, we understand your audience, create an appealing message, and take immediate measures when improvements need to be made.
Your brand’s marketing should never be inert. The digital landscape changes constantly. And to know the success of any SEO set of strategies, your business must constantly have its fingers on the pulse of its successes or failures.
We pride ourselves in our ability to identify when a market pivot is due and implement it without a blip on the screen. We review and measure your business’s data through analytics and testing, implementing new strategies and opportunities, if necessary, to make a more positive impact.
SEO, as a long-term commitment, can demand some patience. On the other hand, pay-per-click advertising puts your marketing money to work immediately through platforms such as Google Ads, Facebook, and Bing.
Pay-per-click is paid advertising where your site or ad is strategically placed, and you pay a fee whenever it is clicked on. Well-known PPC platforms allow outstanding customer targeting, getting your brand right in front of your targeted demographic.
Pay-per-click essentially “buys” traffic to your site, which offers more immediacy and a faster return on investment. With a cost-effective Google Ads and PPC marketing strategy in place, you can build faster brand recognition, reach a target audience, and take advantage of flexible budgeting options.
At Lifecycle Marketing, we get an understanding of your PPC campaign performance through important data. Through this data, we can fine-tune your brand’s advertising to a specific audience, understand its effectiveness through data feedback, and make changes. Most importantly, we will understand who converted and who didn’t and make appropriate adjustments.
With measurable results, your business’s pay-per-click campaign will provide important date collection to find where your business can spend its marketing dollars more wisely. When a pay-per-click campaign is properly optimized, your business can save money on costs and focus on those searchers who are more likely to convert.
Although PPC marketing plays an important role in digital marketing today, it should be planned, placed, and managed by experts who understand it. At Lifecycle Marketing, we will customize a campaign to your business’s needs, manage it, and use the analysis feedback to your benefit. We do this by:
At Lifecycle Marketing, we take your business’s PPC campaign through each step of the way, setting up, creating, and managing ads. We will oversee your business’s conversion tracking, bid and ad management, and ensure that you are running a successful campaign. With a regular review and analysis of your PPC campaign, we look toward constantly improving your business’s success by identifying the right customers and targeting them specifically.
Social media marketing is a highly effective way to reach both new audiences and retarget old ones. Social media can engage with your brand’s customers in real-time and offer exquisite “social” interaction, allowing your business to remain accessible and not just some anonymous online presence.
Social media marketing has progressed and adapted from a place where people interacted with friends and family to powerful online marketing tools. Social media advertising can exponentially increase your brand’s exposure and interest in your business’s products or services.
How does your business get brand awareness and truly connect with customers in a more community-minded way? It is called social media for a reason. And at Lifecycle Marketing, we take the social part of social media seriously by establishing your brand’s voice and creating a strategy that will connect your brand in ways other marketing will not.
Consider this 2019 data out of the Pew Research Center of the percentages of adults in the United States who use social media sites:
Social media reaches 8 out of 10 users, with 71 percent more likely to purchase from a brand that they are following on social media.
In some ways, social media marketing is similar to effective SEO. You can post content that is organically optimized for no cost. The more your business posts, the more your business engages.
Social media paid advertising services allow your brand to connect with leads you may find nowhere else. Different platforms will allow you to customize how your business’s ads appear and who they will appear to. Your business will also have access to performance data so you can track the success of your campaign and evaluate its performance.
At Lifecycle Marketing, we harness the power of your social media and offer custom strategies for your unique needs. We do this by:
Display marketing, otherwise known as picture ads or banner ads, increases your brand awareness through engaging visuals, videos, animations, and other moving images. Let us help you captivate your audience through visually appealing content!
Lifecycle Marketing manages all your brand’s marketing strategies with the primary goal of enhancing your business’s conversion rate and getting your brand to stand out from your competition.
Whatever digital marketing strategy you brand intends to adopt, we creatively develop a vision and implement strategies specifically designed for you, your unique brand, and the customer you are targeting. We then fine-tune it until it is ready to be deployed.