Yes, you heard right; direct mail is not dead. Quite the contrary, direct mail is alive and well. Recent studies have shown that postal mail outperforms email. Direct mail can be visually creative if done right and far more shareable since it goes to a household instead of just an individual email box. Whether your business is opting for postcards, booklets, or catalogs, we develop a creative strategy and can help produce and print your materials. We will assist your business in targeting and list purchasing, further ensuring address hygiene so you are not wasting your postage.
Some of the most effective marketing is still done via email but it must be done right. We help build your brand an email marketing campaign that gets your customers’ attention by implementing creative graphic design and highly engageable content. We offer strategies for the right email service provider that will support your campaign and provide the right reporting. We help your business build and maintain its list, implementing good list hygiene, cleaning out old subscribers. And we measure the delivery rates, open rates, and click-through rates to understand the effectiveness of the campaign.
Direct response television is here to stay! Ever since the invention of television, humans have always been engaged by their TV screens, and what better way to ask them to contact you than through commercials?
Studies show that businesses that opted for DRTV experienced an increase in quantity and quality of response. The reason is that trusted brands convert better, and people tend to regard brands they see on TV as most credible. Of course, people now watch TV on their smartphones, making it easy for them to click your link or call your toll-free number instantly!
And we help you create a winning DRTV campaign tailored to your target audience, converting your viewers to immediate leads!