Are you an E-commerce business owner? Then, there’s a high chance that you’re feeling overwhelmed by the challenges and workload that you face day in and day out.
Entrepreneurs running eCommerce businesses have to juggle a variety of tasks — from sales, operations, marketing, among countless other things. Do you think it’s wise to handle everything by yourself? The truth is that it’s typically not sustainable, plus you won’t be able to scale your business further. At some point, you must decide to delegate some work to others or perhaps, automate select tasks.
When it comes to marketing, it consists of a mix of smaller tasks itself. It doesn’t make business sense for you to communicate personally with each customer that shops on your website. Instead, you should only focus on the high-priority tasks and automate your digital campaigns. You can leverage marketing automation for eCommerce marketing. In this article, you will learn how you can adopt marketing automation for your eCommerce business.
The business owners that are just getting to know marketing automation may find it difficult to understand. Indeed, it takes some time to figure out how one can begin working with automated campaigns. Yet, the popularity of automated campaigns has left behind enough evidence to indicate where you should focus your efforts when implementing marketing automation for your business. With these practices, you will notice the results right away.
With automated marketing, you would be able to send automated welcome emails to new email contacts. The benefit of an automated welcome email is that it contributes quite considerably to increasing engagement with your leads. This, in turn, leads to an increase in sales. Your customer or subscriber will also have a great first impression of your brand.
It is very important to carry out this step properly as it will have an impact on future email open rates. If you fail to leave a good impression in the first email, then you may see a considerable drop in your email open rates. You should think about the customer journey that your new subscribers will be going through before crafting a welcome email series.
The most important thing for a marketer to stay in the game is to maintain a lead in terms of revenue rates. Do you know the most prominent roadblock that is stealing revenue from eCommerce store owners? It’s the increasing instance of eCommerce abandoned carts.
As per a Dynamic Yield report, a total of $18 billion is lost because of shopping cart abandonment each year. That’s a staggering amount of money to be lost each year. With automated abandoned cart email, you can overturn this scenario. It can do wonders for your eCommerce business.
Many eCommerce businesses face a peculiar problem where a customer satisfied with his purchase doesn’t return to buy again from their store. The store owners have no way to guarantee that a satisfied customer will return to purchase again from their online store. Even after signing up for email updates, a few customers may not give any attention to them.
In these instances, automated re-engagement campaigns can make a huge difference. There’s a huge benefit in automated email campaigns for the eCommerce business owners trying to re-engage their inactive happy customers. Even if an inactive customer is not interested in what you offer at the time, you can re-engage them with exclusive offers.
There’s one other benefit that you are likely to be delighted about — you will see an increase in the lifetime value of your previously inactive customer. Think about it, without marketing automation you would have lost on inactive customers as they wouldn’t have bought from you again. But with a marketing automation system in place, you will see an increase in the LTV of your inactive customers.
The importance of feedback cannot be downplayed in any circumstance. If taken into account, this component can help catapult any business to new heights. On the other hand, if a company doesn’t give any heed to customer feedback, it may start a downward trend for the business.
As an eCommerce store owner, you can implement these customer reviews to make changes to your company’s action plan. With a flurry of positive reviews and ratings, your store’s conversion rates will skyrocket. That’s why it’s of paramount importance that you ask for feedback from your customers at each interaction.
Marketing automation makes the process of collecting feedback from your customers easy and smooth as silk. It will help you generate an urge in your customers to leave positive reviews about your products, services, and brand.
This article is meant to empower eCommerce businesses with information about how to start using automation. But for the best results possible, you will also require input from an expert who knows the ins and outs of implementing a successful marketing automation campaign, backed by a personalized marketing strategy.
Lifecycle Marketing Group can help you in putting a marketing automation system in place for your eCommerce business. With our breadth and depth of our expertise, we will ensure that your eCommerce business will see an increase in conversion rates. Contact us for more details today!
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