Marketing is something that every business must do consistently. It’s an integral part of the business world and has been so for centuries. But the marketing landscape today is quite different than those of the past. With digitization growing exponentially […]
Customer journey mapping, or user journey mapping, is increasingly becoming an important tool for manufacturers, marketers, and sellers to understand how a customer is engaging with the brand at different touchpoints in the overall sales cycle. The interaction between a […]
For any organization, large or small, growth is imperative to sustain. A company that does not grow over time eventually ceases to exist. Why? Simple really: atrophy — competitors will eventually gobble up the available new business, leaving only the […]
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